Edward Charles Francis Publius de Bono
Born: 19 May 1933, Malta
Biography from Wikipedia
Additional quotes from Wikiquote. Wikiquote entries are "sourced" and may include items longer than those included here, particularly for poets, lyricists, and dramatists.
Edward de Bono quotes:
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- A memory is what is left when something happens and does not completely unhappen. permalink
- A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth. permalink
- Creativity involves breaking out of established patterns in order to look at things in a different way. permalink
- Humor is by far the most significant activity of the human brain. permalink
quoted in the Daily Mail (29 January 1990)
- Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven. permalink
- Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car. permalink
- Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways. permalink
- Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists. permalink
- The analysis of data will not by itself produce new ideas permalink
- The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all. permalink
- Unhappiness is best defined as the difference between our talents and our expectations. permalink
quoted in The Observer (12 June 1977)
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