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Quotes of the Day for 28 October 2003 – Advertising

James Walter Thompson was born on this day in 1847. In 1868 he went to work for advertising broker Carlton & Smith at New York City, earning $15 a week. In 1877 he bought the firm (for $500, plus $800 for the furniture) and soon began to change the advertising business. In 1887 J. Walter Thompson started actually writing ads for clients instead of merely brokering space. In 1895 they added the first advertising agency art department. In 1917 they placed the first ad ever to include a photograph. In 1924 they ran the first testimonial ad. In 1934 JWT invented the soap opera with "Lux Radio Theater". The agency was finally purchased by WPP in 1987 for $566 millions, apparently including the furniture.

Van's signature


The quotes:

The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.
     - Louis Kronenberger, 1904 - 1980

Many a small thing has been made large by the right kind of advertising.
     - Mark Twain, 1835 - 1910

Advertising is the greatest art form of the twentieth century.
     - Marshall McLuhan, 1911 - 1980

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
     - Sinclair Lewis, 1885 - 1951

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
     - Stuart H. Britt

In the last couple of weeks I have seen the ads for the Wonder Bra. Is that really a problem in this country? Men not paying enough attention to women's breasts?
     - Hugh Grant


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