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Quotes of the Day for 23 June 2002 – Advertising

David Ogilvy was born at West Horsley, England on this day in 1911. Apparently a born salesman, when he finally came to the advertising industry at age 38 he quickly became not only one of the most successful agency executives, but also one of the most coherent and analytical writers about the business - I've learned a lot from a couple of his books. My first "real job" was selling advertising, it would have helped me a lot to have read those books back then. Today's theme is Advertising.

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The quotes:

Kodak sells film, but they don't advertise film. They advertise memories.
     - Theodore Levitt

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.
     - David Ogilvy

Many a small thing has been made large by the right kind of advertising.
     - Mark Twain, 1835 - 1910

Advertising is the greatest art form of the twentieth century.
     - Marshall McLuhan

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
     - Sinclair Lewis

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