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Issues Index | Next => David Mackenzie Ogilvy was born at West Horsley, England on this day in 1911. He went to school at Edinburgh, then on to Christ Church College Oxford where he says they threw him out after two years. He worked for a while in the kitchen at the Hotel Majestic at Paris, then returned to England and sold cooking stoves (Aga Cookers) door to door. An older brother got him an internship in an advertising agency, and soon got an assignment in the US. He worked for Gallup for a while, then served in the security section of the British Embassy during the war. After the war he started an advertising agency where he created much of the best remembered and longest running ad campaigns of the century.
If television encouraged us to work as much as it encourages us to do everything else, we could better afford to buy more of everything it advertises. You can tell the ideas of a nation by it's advertisements. Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. Advertising isn't a science. It's persuasion. And persuasion is an art. The force of the advertising word and image dwarfs the power of other literature in the 20th century. Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
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