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<= Previous | February
Issues Index | Next => Two million four hundred thousand dollars for thirty seconds of broadcast time! Can it be worth it? Particularly in a year when you can bet there will be no wardrobe malfunctions? Well, today's the day. There's a football game on, and the richest set of advertising ever to pay for it.
Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society. Advertising is 85% confusion and 15% commission. Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. Advertising: The science of arresting the human intelligence long enough to get money from it. The advertisement is the most truthful part of a newspaper. Advertising is the art of convincing people to spend money they don't have for something they don't need.
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