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Issues Index | Next => Ray Arthur Kroc was born at Oak Park, Illinois on this day in 1902. Four years later, his father takes young Ray to a phrenologist, who feels the bumps on Ray's head and declares that he is best suited to working in the food business. Ray lied about his age to become an ambulance driver with the Red Cross in WW I, but the war ended before he could serve. Kroc went to work for the Tulip Cup Company, the paper cup leader, and acquired the rights to the first multiple milk shake machine. He met the McDonald brothers of California because they had ordered multiple units of the fastest machine, so he signed on to handle franchising McDonald's in 1954. He bought out the brothers in 1961, some would say forced them out, and the rest of the story is known to everyone. It's a good thing there isn't a McDonald's near where I live, I actually like the Quarter Pounder with Cheese, particularly the new double version.
There is something wrong when you wait in line thirty minutes to get a hamburger that was cooked for ninety seconds an hour ago. I want to keep fighting because it is the only thing that keeps me out of the hamburger joints. If I don't fight, I'll eat this planet. We were taken to a fast-food café where our order was fed into a computer. Our hamburger, made from the flesh of chemically impregnated cattle, had been broiled over counterfeit charcoal, placed between slices of artificially flavored cardboard and served to us by recycled juvenile delinquents. It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man. You can find your way across this country using burger joint the way a navigatior uses stars.... We have munched Bridge burgers in the shadow of the Brooklyn Bridge and Cable burgers hard by the Golden Gate, Dixie burgers in the sunny South and Yankee Doodle burgers in the North.... We had a Capitol Burger - guess where. And so help us, in the inner courtyard of the Pentagon, a Penta burger. Anybody who doesn't think that the best hamburger place in the world is in his home town is a sissy.
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